Simplicity in Skin

This brand identity centers on creating a minimal affable and trusted skincare line, that’s formulated for sensitive and eczema prone skin.the objective is to communicate softness, simplicity, and barrier-supportive care through refined typography, a calm color palette, and clear messaging on ingredients.

The design and copy elements aim to evoke elevated simplicity and clinical gentleness.

The scope includes the development of the core brand identity, product naming, packaging concepts, and digital applications such as social media mockups.

Deliverables include: logos, color palette, typography specifications, product descriptions and a cohesive visual system suitable for expansion into future products