The flower shop next door

For this project, I created a complete brand identity that included a custom logo suite, a fun and playful color palette, and branded design assets.  I compiled everything into a one-page brand - guide that makes it easy to see how the identity comes together.  The tone of the visuals is light and cheerful - think reusable tote bags, cute stickers, and sun - soaked Instagram posts that make you want to stop by your local flower shop just because.

In addition to social media graphics and branded merchandise mockups, I also designed a short-form video that helps bring the brand to life.  I combined stock video with the logo system and brand color palette to capture the vibe of Petal Palace in motion.  It's a quick, fun way to see how the brand feels beyond still images - and adds a small layer of storytelling to the project.

Overall, this identity is all about balancing charm with intention: something beautiful, but with a purpose. Petal Palace celebrates local blooms, sustainable shopping, and the small joys of everyday life.