From Concept to Mockup: Juice Bar Branding Process

Explore my full brand identity design process for Juicy Root, a vibrant juice bar specializing in fresh juices and smoothies. This project showcases my approach to building a brand from the ground up from creative concept to polished, real-world applications.

In this portfolio project, you’ll see how I:

• Designed three unique logos to represent the Juicy Root brand personality

• Developed a color palette inspired by fresh produce and natural tones

• Created signage and business card designs for consistent brand presence

• Produced mockups to visualize the brand in real-life settings

• Combined Canva and Adobe tools for an efficient, high-quality workflow

This project is a key piece in my branding and graphic design portfolio, demonstrating how strategic, cohesive design can translate a concept into a compelling visual identity. It highlights my ability to develop brand assets that are both aesthetically engaging and functionally effective, offering a clear view into my process for creating professional, market-ready brand solutions.