More than a gym - A community

This identity system includes a custom logo suite, a fresh and calming color palette, typography pairings that balance softness with strength, and full brand guidelines.  The visual language reflects themes of growth and empowerment, with floral-inspired elements used subtly throughout to emphasize the brand's name and mission.

Mockups were created to show the brand in use across branded merchandise, digital platforms, and marketing materials.  This system was designed to be flexible, cohesive, and scalable across physical and digital touchpoints - supporting Bloom Fitness's goal of creating an inclusive and motivating environment for women at every stage of their fitness journey.